Marketing Strategy and Innovation

Cass Business School (CASS)

• Location London, United Kingdom
• Type of Degree MSc
• Start Date No info
• Duration No info
• Application Deadline No info
• Language English
• Attendance On Campus
• Dedication Full-time
• Pace Instructor-paced
• Tuition fees No info

Program description

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Who is it for?

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.

Objectives

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.

You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

• Work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
• Develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
• Compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
• Personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly

Structure

The degree is aimed at equipping you with the most rigorous theoretical and practical knowledge on professional marketing practice, with the quantitative and qualitative analytical skills required to make complex marketing decisions, and with the soft skills to influence people and organisations through creativity, persistence, team-working, communication skills, leadership, and initiative.

Marketing is a fast-moving field. Therefore, each module is constantly updated to include the latest digital and analogue technologies (some of them developed by our very own lecturers) which enables you to devise path-breaking products and persuasive communication strategies in fast-changing social environments.

What will you learn

• Develop your understanding of up-to-date tools and tricks of leading marketing strategists, as well as of the newest emerging theories and approaches
• Directly apply what you have learned in class to real marketing problems. 
When you graduate you will be able to contribute right away to marketing practice in leading organisations
• You will also have the knowledge and skill to get audiences excited about your own start-up idea

Induction weeks

All of our MSc courses start with two compulsory induction weeks which include relevant refresher courses, an introduction to the careers services and the annual careers fair.