Marketing Management - Major of the Executive Master in Marketing

Luiss Business School Roma (Luiss BS Roma)

• Location Rome, Italy
• Type of Degree Master
• Start Date 2022/01/22
• Duration 1 year
• Application Deadline Request info
• Language English
• Attendance On Campus
• Dedication Part-time
• Pace Instructor-paced
• Tuition fees 12000 €

Program description

The Executive Master’s Degree Programme in Marketing – Major in Marketing Management allows participants to deepen their expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance.

Throughout the Master’s Degree Programme, students regularly interact with both academics and professionals with proven experience in the topic covered.

The professionally modelled process is guaranteed by the combination of academic activities, meetings and webinars with leaders and top managers, workshops, individual coaching and career advisory sessions.

Moreover, the most motivated students have the possibility to complete the program with a Luiss Business School partner university..

Objectives of the Major in Marketing Management

The Major in Marketing Management prepares professionals to:

• manage and interpret the relationship between company and market in today’s fast-changing environment
• acquire knowledge and methods to design effective product offering
• master traditional and digital communication, discovering tools that support digital and social media management
• acquire fundamentals of marketing strategy, brand management and product management
• understand consumer behaviour and anticipate their needs to stimulate sales and reach excellence in customer and trade management
• master traditional and digital channels, focusing on implications of omni-channel management
• enhance the experience through AR, AI, machine learning and IoT marketing
• manage performance and brand/product steering through loyalty programs
• develop an integrated marketing plan

Target audience

The Executive Master’s Degree Programme in Marketing – Major in Marketing Management is designed for professionals with significant work experience in any field who want to acquire or improve their marketing skills. Potential participants include:

• executive managers
• non-profit organisations managers
• entrepreneurs and startuppers
• business management consultants
• public institution and private sector employees

Admission requirements

Undergraduate degree in any fieldsignificant work experiencefluency in Englishstrong motivation

ECTS and Certificate

The Executive Master’s Degree Programme in Marketing – Major in Marketing Management is a part-time first-level programme. It provides students with 60 ECTS. A certificate of completion will be issued at the end of the programme. Participants are required to attend at least 80% of sessions.

Curriculum

The programme lasts 12 months and it is composed of 10 courses: 4 core courses and 6 advanced courses. Courses are held at weekends to ensure professional careers are not disrupted by the educational experience.

Induction weekend

The induction weekend focuses on megatrends and the global stage. Students can settle in and familiarise themselves with life on campus while participating in ice-breaking labs, seminars, workshops, and presentations. Students meet their classmates and learn about the services offered, as well as the curricular and extracurricular activities planned.

Core courses

The core courses introduce students to fundamental pillars of Marketing Management.

• Course 1: New Marketing Principles and Management
• Course 2: La Product Offering e le Strutture di Mercato
• Course 3: Customer Management
• Course 4: Marketing Planning

Advanced courses

The advanced courses provide students with an in-depth perspective on specific aspects of Marketing Management.

• Course 5: Customer Insight and Customer Behaviour
• Course 6: Advanced Brand and Product Management
• Course 7: Channels and Trade Marketing
• Course 8: Digital Marketing and Communication
• Course 9: Augmented Marketing and CRM
• Course 10: Marketing-to-Performance