Marketing

Instituto Português de Administração de Marketing - Porto (IPAM Porto)

• Location Porto, Portugal
• Type of Degree Master
• Start Date 2021/09/20
• Duration 2 years
• Application Deadline 2021/07/30
• Language English
• Attendance On Campus
• Dedication Full-time
• Pace Instructor-paced
• Tuition fees 6274 €

Program description

This Global Master is a pioneering program in Portugal and Europe, which brings technology closer to creativity and art, and aims to operate in the emerging areas of these intersections.

Based on a project-based learning methodology (PBL), it allows students to acquire theoretical knowledge and practical application in the development of multi-disciplinary projects focused on solving complex challenges. The program covers areas as diverse as artificial intelligence, creative computing, IoT, emerging technologies, machine learning, computer graphics, which, integrated, allow the development of complex projects related to intelligent systems, interactive virtual and augmented reality, holograms, autonomous robots, among others.

Key benefits

• Explore the future of marketing on a global scale, working with companies on real-time projects.
• Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.
• Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior and plan marketing strategies.
• Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.
• Acquire comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
• Understand how international companies design and implement marketing strategies to create customer value and competitive advantage in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution and globalization.

Careers

This Master aims at developing students’ competencies to become marketing professionals with a global mindset that understand how to shape the future, complex problem solvers with capability to think and work strategically, and emotionally intelligent and socially responsible managers.

Graduates from this course will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally or specialist marketing agencies, in positions involving strategic marketing management, brand management and digital marketing, among others.

Potential careers include: International Marketing Manager; Business Development Manager; Market Research Analyst; Global Product Manager; Digital Marketing Strategist; Brand Manager; Strategy Consultant; Marketing Partnerships Manager; Customer Engagement Manager; Transformation and Innovation Manager.