Swedish stereotypes

I want you to thinking 15 seconds about Swedish stereotypes, are they coming to your mind?

I am sure you are thinking about blonde, cold... and overall beautiful girls and handsome boys. A big part of the problem comes from the cinema. For example in Spain we can see some movies from 60s and 70s with many Swedish girls in my contry, in the beach, for example. Alfredo Landa, a very popular Spanish actor, become popular a slogan about Sweden and the beauty of its women.

Now, Sweden is a very modern and civilized country, as well as very liberal. They are very fashion, more or less fashion victims: Boys with shaved hair and combining the long with short... pants and modern glasses. Girls in high heels quite impressive and spectacular costumes. And i prefer not mention their makeup. I guess the Swedish stereotype has not changed very much, or maybe yes?