Luxury Management - Major of the Master in Fashion, Luxury and Tourism Management

Luiss Business School Roma (Luiss BS Roma)

• Lokalizacja Rzym, Włochy
• Degree Type Master
• Start Date 27/09/2021
• Duration 1 year
• Application Deadline Request info
• Language Angielski
• Attendance On Campus
• Dedication Full-time
• Pace Instructor-paced
• Tuition fees 16000 €

Program description

Following the rapid evolution of the job market and the growing request for profiles with a versatile understanding of the fashion, luxury and tourism industries, Luiss Business School has launched the Master’s Degree Programme in Fashion, Luxury and Tourism Management. The programme offers a modern approach to the field to establish a solid foundation for a successful career.

The programme balances managerial courses with more strategic and creative lectures. The management course gives candidates the knowledge they need to lead companies in these industries while the strategic and creative lectures, give students a deep understanding of the field’s underlying dynamics.

The Master’s Degree Programme is divided into the following majors:

• Fashion Management (English, Rome)
• Luxury Management (English, Rome)
• Tourism Management (English, Rome)
• Tourism Management (Italian, Belluno)
• Fashion and Luxury Business (English, Milan and Amsterdam)

The Master’s Degree Programme allows students to receive a general managerial education before beginning the specialised paths of each major. All majors start with the foundations and core concepts of Management, Economics, Marketing, and Branding with a special focus on the Italian market.

Luxury Management is one of the majors of the Master’s Degree Programme in Fashion, Luxury and Tourism Management.

The uniqueness of the luxury industry lies in the fact that luxury products and services require promotion and distribution that follow different logics. Luxury products target specific niches of the market that are willing to pay more for them. The luxury industry, even during the global economic crisis, did not only survive but continued to show a stable, unexpected growth (Bain report, 2015).

The Major in Luxury Management will provide participants with the skills and competencies required to become a key figure within the industry. The Programme has selected the best lecturers from several luxury segments to provide participants with a fruitful learning experience. Lecturers train students with a practical and efficient approach involving group projects, case studies and role playing, enabling each participant to gain great practice.

Throughout the programme, students:

• Understand the operating mechanisms in the various luxury segments and in the luxury industry as a whole
• Comprehend corporate and business strategies
• Discover the modern key figures operating in the luxury industry and develop competencies and skills to access those jobs
• Manage the product portfolio and analyse distributional channels
• Become proficient with communication and image tools and techniques

Diploma and ECTS

The Master in Fashion, Luxury and Tourism Management – Major in Luxury Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 60 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.

Target audience of the Major in Luxury Management

The Major in Luxury Management is aimed at recent graduates — or those graduating soon — interested in developing competencies required in the fashion industry.

Career prospects

The programme enables graduates to undertake career paths in a wide range of organisations in the luxury industry, in positions including:

• Luxury Advisor
• Luxury Products and Brand Image Promoter
• Retail or Wholesale Manager
• Operations and Supply Chain Support
• Press Agent
• Luxury Communication Manager

Curriculum

The curriculum of the Major in Luxury Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.

During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.

Induction week

The induction week is an introductive week to the Major in Luxury Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.

General management

General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.

• Strategy
• CRM & Promotion
• Accounting & Performance Measurement
• Financial Management
• Organisation & HR Management
• Digital & Social Media Marketing
• Corporate Sustainability

Core courses

The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.

• Organisation & People Management in Luxury and Fashion Firms
• Branding
• Brand Strategies in Fashion Industry
• Operation & Supply Chain Management
• Business Models in Luxury Industries
• Luxury Channel & Distribution Management
• Management Control
• Luxury Market & Key Players
• Tour Operator
• Store Concept & Design
• Product & Merchandising
• Consumer Behaviour in Luxury Industries
• Focus Areas: Jewelry and Watches, Cars & Yachts, Design and Art, Beauty & Fragrancies, Hotel & SPA, Wines & Food and Fashion and Accessories

Project Work

At the end of lectures, students test their preparation by carrying out an exciting group project. Under the guidance of a tutor, they tackle a real case, chosen by our partners, and present their conclusions to a committee of experts.

Learning Labs

Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.

Internship

The curricular internship is generally done at the end of the Major in Luxury Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.

Academic Calendar

The Master’s Degree Programme in Fashion, Luxury and Tourism Management – Major in Luxury Management lasts 12 months and is divided in 4 terms.