Export and International Business Management

GEMA Business School (GEMA)

• Ubicación Online (from Roma, Italia)
• Tipo de Programa Master
• Fecha de inicio 18/10/2021
• Duración 1 year
• Fecha límite de inscripción 10/10/2021
• Idioma Inglés
• Modalidad Online
• Dedicación Jornada completa
• Ritmo Definido por profesor
• Tasas de matrícula Request info

Descripción del programa

The Master Program in Export and International Business Management is designed and promoted by GEMA Business School and is a modular postgraduate program designed to train a new generation of Export managers and International marketing managers, able to drive companies and businesses to expand their market shares in international markets by:

• increasing the number of countries where products/services are sold, especially in fast growing markets;
• increasing the number of product/service lines sold in international markets in tune with the structure of local demand;
• adopting new distribution strategies to get “closer to the customer” in international markets (e. g. commercial branches, joint venture, local production).

It is designed preferably for graduates in Economics, Social sciences and scientific subjects of any country wishing to become Export manager or International marketing manager. GEMA Faculty Members, Visiting Professors and Guest Speakers from International business context will hold all the training activities (lectures, class exercises, online sessions, homework, researches, assignments, project works, etc. ) in English language.

Learning Goals and Methods

The Export and International Business Management Master Program expects to build next export professional experts, giving them the opportunity to acquire new concepts and get practical competences. Students will foster their attitudes and values and develop competency in performance while learning theories and principles about International Marketing, Trade and Communication.

The learning method will leverage the participants’ potential in order to give them the opportunity to assess their competency levels and identify areas for development, to reinforce concepts, theories, and applications in helping them to think broadly and lead strategically, to develop skill and competency in strategic planning, leadership and emotional intelligence, business and ethics.

Key Benefits

Attending this Online Master Program you can have the following benefits:

• Learning by doing approach ( “faber fit in fabricando “ philosophy), intellectually rich but with a clear focus on practical implementation;
• Key strategic and operational competences to become attractive for companies wishing to expand their sales activities in the international arena;
• “Proactive sales approach” in the international markets;
• Acquisition of international marketing competencies together with a definitive improvement of English language skills;
• Students coming from different countries and cultural backgrounds;
• Faculty members arranged by experienced and successful Managers, Professionals and Entrepreneurs;
• Opportunity to obtain an internship at the end of the program at successful companies based in Italy.

Carreer Opportunities

The Program prepares professionals ready to be immediately engaged by companies that have commercial expansion projects abroad. In addition, the use of English language in all the Programme activities gives an edge over to students in terms of employment chance, because it is definitively fundamental for their professional role.

The career in the export management and international trade is the best opportunity for people who have a commercial attitude, a marketing oriented approach and an international business vision.

This role will be often responsible for establishing and developing a business plan for export, which will establish and create sustainable growth in chosen global markets by companies oriented to develop market shares abroad.

The role is also important for any organization to increase its profitability by broadening its horizons and reaching the customers from different countries. While doing so, they ensure that they retain the existing customers. Thus, the export manager responsibilities are of great significance when any business organization needs to expand its business, thereby increasing the profit margins.

Export and Internationalization are currently the main development areas in business. For this reason, companies are searching for young people able to catch good opportunities related to international trade, to identify new markets, to innovate and to plan new abroad strategies.

This Master Program intends to respond to these needs by giving you a 360-degree view of Export and International Business Management and making your profile suitable for entering one of the following professional figures:

• Export Manager
• International Market Analyst
• Export Sales Assistant
• Area Export Manager
• International Marketing Manager
• International Branch Manager

Program Details

The Master is planned to be level-appropriate, rigorous, highly interactive, practical, with an effective combination of theory/concepts, large/small group discussions, case studies, applied exercises and real-world issues.

Moreover, industry speakers/subject matter will be integrated throughout the program to enrich the learning experience, provide networking opportunities and on-site learning as it relates to the course or educational objectives of the Master Programme.

Program Modules

General Management

• Organizational models and business strategies
• Finance & Control
• Project Management

International Marketing

• International Marketing Evolution
• Product and Brand Management
• International Business Communication
• International and Digital Marketing Strategy
• SEO and Web Content Marketing

International Trade

• International Negotiation Techniques
• International Trade Techniques
• Geo-Trade

Skill Boots

• Soft Skills: personal and managerial skills
• English at work
• Microsoft Excel at work
• Seminars and Business Workshops
• Project work

Internship

The internship will allow you to continue your preparation starting with experience in a company where you put into practice everything you have learned in classes. Each student is in fact guaranteed to carry out an internship in compliance with current legislation in major national, multinational and consultancy companies. The internship opportunities are carefully selected to ensure the effectiveness of the training objectives related to the aims of the Master’s program. Over time, the list of partner companies of GEMA Business School is constantly being expanded with new organizations selected for reliability.

Internship and Placement

Upone request, it is possible to purchase the Internship module of the programme, a crucial part of it because in this phase every single student must effectively face the business environment, essentially test his/her competencies “on the job” and successfully complete the training process.

The intern will be employed (for an internship project of three months) in Italian companies, multinational firms or business consulting agencies.

All the internship opportunities are carefully selected on specific requirements like the company reliability, the training value of the project and its probable conversion in a real working experience at the end of the internship period.

Moreover, GEMA Placement Office will continuously monitor the implementation of the internship project to control and guarantee the proper completion of the training Programme.