MBA in Digital Business

EU Business School (EU BCN)

• Ubicación Barcelona, España
• Tipo de Programa Master
• Fecha de inicio 27/09/2021
• Duración 1 year
• Fecha límite de inscripción 03/09/2021
• Idioma Inglés
• Modalidad Presencial
• Dedicación Jornada completa
• Ritmo Definido por profesor
• Tasas de matrícula 20850 €

Descripción del programa

This Program is also available in:

• Geneva
• Montreaux
• Online

Overview

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will develop an entrepreneurial mindset and be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.

Degree Awarded

A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.

A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Dual Qualification

Students studying an EU MBA program have the opportunity to earn a second distinct qualification, a state-accredited degree from the London Metropolitan University, U. K. Students with less than two years' professional experience may earn a U. K. state-accredited MSc in International Management while students with more than two years' experience may earn a U. K. state-accredited MBA. For both degrees, students are required to complete 120 ECTS. This is achieved through the completion of a final EU business competency simulation and a University of Roehampton dissertation in addition to the regular EU MBA coursework. Both qualifications can be earned in one year of full-time study or two years, part-time.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Program Structure

The MBA in Digital Business (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Learning Outcomes

The managerial skills taught in the digital business are applicable to both those that wish to launch their own digital businesses and those who go on to work for an established operation. Students will also:

• Focus on marketing and branding essentials, such as banner and search engine optimization.
• Discover how to effectively build and maintain a corporate digital business.
• Form a practical approach to real world case studies and examples.
• Learn from the point of view of the consumer.

Career Options

The MBA with a major in digital business provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers.

Head of Digital Marketing

A head of digital marketing is responsible for a company's online marketing strategy. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly through the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, emailer marketing and retargeting, among others.

Director of E-Commerce

Directors of e-commerce are responsible for a company’s online sales. Their tasks include analyzing and reviewing strategies and developing actions to drive traffic to the website, improve conversion rates and generate profit. They oversee web design for optimal user experience and will be involved in content planning, site navigation and promotional campaign development, among others. These professionals will monitor sales performance through analytics, website traffic evolution and sales per product.

Digital Marketing Consultant

Digital marketing consultants will advise an organization on subjects such as traffic building, lead generation, sales conversion, customer engagement and search engine positioning. They will develop digital strategies based on an organization’s goals and business model which will include recommendations on advertising, web design and campaign development, among others.

Digital Transformation Manager

Digital transformation managers review existing processes, structures and roles within an organization and for optimizing them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead on the design, development and implementation of technological solutions.