MBA in International Marketing

EU Business School (EU BCN)

• Localização Barcelona, Espanha
• Tipo de Licenciatura Master
• Data de início 27/09/2021
• Duração 1 year
• Prazo de aplicação 03/09/2021
• Língua Inglês
• Presença No Campus
• Frequência A tempo inteiro
• Ritmo Ao ritmo do professor
• Taxas de matrícula 20850 €

Descrição do programa

This Program is also available in:

• Geneva
• Montreaux
• Online

Overview

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.

Degree Awarded

A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.

A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Dual Qualification

Students studying an EU MBA program have the opportunity to earn a second distinct qualification, a state-accredited degree from the University London Metropolitan University, U. K. Students with less than two years' professional experience may earn a U. K. state-accredited MSc in International Management while students with more than two years' experience may earn a U. K. state-accredited MBA. For both degrees, students are required to complete 120 ECTS. This is achieved through the completion of a final EU business competency simulation and a University of Roehampton dissertation in addition to the regular EU MBA coursework. Both qualifications can be earned in one year of full-time study or two years, part-time.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Program Structure

The MBA in International Marketing (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

• Explore how companies make the most of their investments; from managing data to communications.
• Apply key principles that enhance communication and effectiveness.
• Analyze the functions of HR management and explore its strategic importance.
• Analyze and create alternative investment projects.

Career Options

The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.

International Brand Coordinator

International brand coordinators are responsible for defining the strategy and overseeing the marketing activities of a company’s brands and products commercialized in more than one country. Their objective is to ensure a global product and brand positioning through the development and implementation of a relevant international marketing mix.

Digital Marketing Director

Digital marketing directors are responsible for planning, developing and implementing a company’s digital marketing strategy across all online platforms to achieve organizational goals. These professionals supervise marketing actions and campaign, set KPIs, measure ROI and keep abreast of the latest digital trends needed to positively impact target audiences.

Marketing Manager

Marketing managers are responsible for planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Their tasks include market segmentation, research, promotion, advertising and reporting as well as budgeting and competitor benchmarking, among others.

Trade Marketing Director

Trade marketing directors are responsible for the marketing activities with retailers, wholesalers and distributors rather than to end consumers. They develop actions to increase sell-in through a wide range of promotional activities including discounts for large volume purchases, brochures or the participation in in-store celebratory events such as anniversaries, among others.