MSc in International Management

EU Business School - Munich Campus (EU MUNICH)

• Localização Munique, Alemanha
• Tipo de Licenciatura MSc
• Data de início 27/09/2021
• Duração 1 year
• Prazo de aplicação 03/09/2021
• Língua Inglês
• Presença No Campus
• Frequência A tempo inteiro
• Ritmo Ao ritmo do professor
• Taxas de matrícula 20850 €

Descrição do programa

Overview

The MSc is available as a one-year, full-time or two-year, part-time program. It is designed for aspiring professionals with less than two years of work experience.

The knowledge and skills gained during the MSc program will provide a solid foundation for careers in all sectors. Students will learn the crucial elements of business and management while developing the acumen required to conduct business matters on an international scale, understanding principles, cultures and languages.

Students of the MSc program will develop their business personalities and hone their management skills through lectures, company visits, seminars, workshops, individual assignments, group projects, case studies and business simulations. They will discuss topics integral to the modern international business environment while taking an in-depth look at subjects ranging from marketing to economics. The program includes core and specialization courses culminating with a Management Research Methods module and dissertation.

Within the MSc in International Management degree path, students also earn an EU Business School Certificate of Advanced Studies in one of these 11 majors:

• International Business
• Communication & Public Relations
• International Marketing
• Global Banking & Finance
• Leisure & Tourism Management
• Entrepreneurship
• Digital Business
• Sports Management
• Human Resources Management
• Design Management
• Blockchain Management

Degree Awarded

A state-accredited MSc in International Management from the University of Roehampton in London, U. K.

A Certificate of Advanced Studies from EU Business School Switzerland in the selected major.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Program Structure

The MSc in International Management (90 ECTS) is a one-year, three-term degree with start dates in October, January and March. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation.

Learning Outcomes

Throughout this program students will:

• Learn to critically apply brand management techniques to enhance brand equity in a business context.
• Cover the theory and practice of planning, decision-making and control in business.
• Explore activities essential to the planning, execution and evaluation of marketing strategy.
• Analyze strategic management, and decision-making in organizations of various types, including large corporations, SMEs and public-sector bodies.

Career Options

The MSc in International Management has been designed to provide students with comprehensive knowledge of international business and management as well as an advanced skillset in one of 11 specializations. Graduates of this master’s degree may be interested in the following careers.

Sales Agent

Sales agents sell and distribute products on behalf of manufacturers (principals) in exchange for a commission. They may work for an agency or independently and, unlike a distributor, do not usually take title to goods during a sale. Depending on the contract signed, they may represent one or several companies within a specific sector. Sales agents typically work in overseas markets and have strong knowledge of local laws and regulations. They are in charge of the marketing and promotion of a manufacturer’s products in their market.

International Business Analyst

International business analysts help companies successfully expand into foreign markets and/or grow their business abroad. They work across a multitude of sectors. As part of their job function, they will undertake financial analyses, research local laws and regulations, carry out market research, develop business plans and strategies and make project proposals to fulfill an organization’s objectives abroad. International business analysts will undertake risk analysis.

Digital Growth Director

Digital growth managers are in charge of the development and implementation of digital strategies that will increase traffic to an organization’s website and generate online sales. Their main task is to optimize customer conversion (CRO). These professionals are in charge of managing and developing the company website and online shop, and they will be involved in content creation and design. They are also responsible for campaign management and will be proficient in SEO, SEM and PPC.

Corporate Partnerships Manager

A corporate partnerships manager is responsible for sourcing, maintaining and building mutually beneficial corporate relationships between an organization and large entities. These professionals often work for sports entities. They will develop and manage partnerships to grow the business and undertake functions of account management.