MBA in Communication & Public Relations

EU Business School (EU BCN)

• Localização Barcelona, Espanha
• Tipo de Licenciatura Master
• Data de início 27/09/2021
• Duração 1 year
• Prazo de aplicação 03/09/2021
• Língua Inglês
• Presença No Campus
• Frequência A tempo inteiro
• Ritmo Ao ritmo do professor
• Taxas de matrícula 20850 €

Descrição do programa

This Program is also available in:

• Geneva
• Montreaux
• Online

Overview

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with creative thinking skills and the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Degree Awarded

A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.

A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Dual Qualification

Students studying an EU MBA program have the opportunity to earn a second distinct qualification, a state-accredited degree from the London Metropolitan University, U. K. Students with less than two years' professional experience may earn a U. K. state-accredited MSc in International Management while students with more than two years' experience may earn a U. K. state-accredited MBA. For both degrees, students are required to complete 120 ECTS. This is achieved through the completion of a final EU business competency simulation and a University of Roehampton dissertation in addition to the regular EU MBA coursework. Both qualifications can be earned in one year of full-time study or two years, part-time.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Program Structure

The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Learning Outcomes

This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:

• Explore a marketing plan as a key component of a business plan.
• Present oral and written reports based on experience.
• Discover how mutually beneficial relationships are made in business.
• Support decision-making with cost-volume-profit relationships and incremental analysis.

Career Options

The MBA with a major in communication & public relations provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.

Head of Corporate Communication

The head of corporate communication is responsible for an organization’s external communication. These professionals are tasked with writing and editing corporate materials on behalf of top management including press releases on financial information. They ensure that company messages are uniform for coherence and credibility and are key in crisis and reputation management. They may become the organization’s spokesperson and represent top management at events.

Fundraising Manager

Fundraising managers are responsible for gathering funds from the public and donors, they have good communication and interpersonal skills. They may contact key figures to fund actions and oversee fundraising activities and volunteers.

Director of Public Relations

Directors of public relations are responsible for creating and overseeing the implementation of strategies to establish, promote and maintain a positive image of an organization. These professionals form relationships with key figures in government, media and the public to ensure that a company has support for its activities.

Media Director

Media directors will ensure the optimal media mix for an organization’s paid advertising activities to achieve the organization’s objectives. In charge of large budgets across off- and on-line media platforms, these professionals plan and select media outlets which best suit the organization’s objectives and target audience. They are tasked with negotiating with media sellers and should have sound analytical skills when defining the media plan and analyzing performance.