Master in Digital Business

EU Business School (EU BCN)

• Localização Barcelona, Espanha
• Tipo de Licenciatura Master
• Data de início 27/09/2021
• Duração 1 year
• Prazo de aplicação 03/09/2021
• Língua Inglês
• Presença No Campus
• Frequência A tempo inteiro
• Ritmo Ao ritmo do professor
• Taxas de matrícula 13800 €

Descrição do programa

This Program is also available in:

• Geneva
• Montreaux

Overview

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.

Degree Awarded

A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.

A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Program Structure

The Master in Digital Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Learning Outcomes

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:

• Discover the impact that digital business is having.
• Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs. /li>
• Understand digital culture and gain hands-on knowledge on how to build a startup. /li>
• Study how new technologies are crafting the digital reality and what is to come in the next years. /li>

Career Options

The Master in Digital Business is designed to provide students with digital business understanding and the skills needed in business today. Graduates of this master may be interested in the following careers.

Digital Transformation Manager

Digital transformation managers are in charge of reviewing existing processes, structures and roles within an organization and for optimizing them through the implementation of digital solutions. These professionals will coordinate with current staff to ensure that all functions will be covered with the new systems, and with IT to ensure feasibility.

Digital Marketing Manager

Digital marketing managers create, plan and implement an organization’s digital marketing campaigns to ensure that organizational, marketing and product and/or service goals are met. These professionals are proficient in all digital marketing platforms including social media.

Digital Business Analyst

Digital business analysts are tasked with aiding an organization in the definition, design and implementation of digital projects that will help it attain its goals. In order to make recommendations, digital business analysts will analyze an organization internally and, through their knowledge of digital solutions, will propose services to place online.

Head of Ecommerce

A head of e-commerce is responsible for an organization’s online sales. Their functions include planning, defining the web shop’s content and design, creating online promotional campaigns, monitoring results and elaborating strategies to increase of traffic and sales.