Bsc - Bachelor of Science in Business, Media and Communication Degree

European School of Economics - Milan Campus (ESE Milan)

• Posizione Milano, Italia
• Tipo di Laurea BSc
• Data d'inizio Request info
• Durata 3 years
• Scadenza iscrizioni Request info
• Lingua Inglese
• Frequenza Presenziale
• Frequenza Full-time
• Ritmo Formazione guidata
• Tasse di iscrizione 22000 €

Descrizione del corso

• Developing a smarter management of Social Media platforms and mastering communication skills
• To enrich your programme you will have access to extra-curricular activities, two 3 month internship experiences included and guaranteed and intra-campus mobility for study or internship reasons
• You'll have access to all our campuses located in downtown Milan, Madrid, London, New York, Florence and Rome
• Maximum 25 students per course
• Enrolling all year round
• 3 intakes every year: September, January and April
• All degree programmes are validated by the University of Chichester and you will be awarded with a British Degree

With the widespread growth in the importance of Social Media, and the use of the virtual realm even for day to day operations, cutting edge skills in Media and Communications are vital to the survival of today’s global enterprises.

The BSc (Hons) in Business, Media and Communications programme aims to develop proactive managers for a variety of careers in the areas of media and communications able to function in a global context. The programme focuses on awareness, innovation and creativity making for a varied and challenging journey towards the realisation of one’s own professional skills and abilities.

Graduates will be able to promote and sustain businesses across a variety of platforms through the application of finely tunes skills in Media and Communications.

Distinctive Features of all ESE Undergraduate Courses:

• A British degree programme offered across two continents with the possibility of transferring between campuses in London, Milan, Florence, Rome, Madrid, New York (study abroad centre) on a per term or per year basis
• Two internship placements selected from companies worldwide
• Academic credit for foreign language modules which will increase employability
• Compact class sizes which enable faculty to provide the individual attention needed to help you discover your special skills and succeed in your chosen pathway
• Starting dates in September and January
• Additional workshops and guest lectures that provide the knowledge, skills, practice for maximum personal and academic development

Graduates from the BSc (Hons) Business, Media & Communication specialisation possess:

• A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape with specific focus on the communication strategies
• Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both domestic and international markets
• The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment
• Cross-cultural communication skills, capable of managing people, resources and information across cultural boundaries

Students may transfer from similar undergraduate courses with a maximum of 240 credits

Completion of the programme requires:

• Study of a foreign language
• Two internship placements
• Final Project related to the chosen specialisation
• Choice of Full or Part Time study modes with compulsory attendance

Indicative Modules

Year 1

• Introduction to Management
• Economics of Business
• Introduction to Business
• Quantitative Methods for Business
• Introduction to Marketing
• Introduction to Accounting and Finance
• 1st Internship

Workshops:

• Study Skills, Report Writing and Presentations
• Preparation for the Workplace
• ESE Ethos

Year 2

• Business Law
• Operations Management
• Market Research
• E Business and E Commerce
• Managing People
• Cross Cultural Marketing Communication
• 2nd Internship

Workshops:

• ESE Ethos
• Computer Skills
• Research Methodology

Year 3

• Global Communication Challenges
• Broadcasting and Digital Innovation
• New Media Management
• International project Management
• Public Relations Theory and Practice
• Strategy and Strategic Dilemmas
• Open Elective
• Final Business Plan/Project

Workshops:

• Creative Thinking
• ESE Ethos
• Business Plan/Final Project Development Workshop

ESE's Internship Programme:

We believe that anyone can realize their dreams and have the ability to do what they really love. From the very first year of study, ESE students therefore have the concrete opportunity to proactively move towards their professional goals and target their objectives. While developing a range of marketable skills and competencies, internships will furthermore allow students to:

• apply course knowledge in practical situations within the work environment
• bridge the gap between undergraduate study and the labour market
• develop inner qualities and gain a practical understanding of the concept of individual responsibility, according to which external events are projections of one’s own inner state
• test individual career plans by obtaining experience in a chosen field, and thus helping one to better understand what it is that they really love to do
• develop a professional network and assess internship providers for future employment opportunities



Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.

Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.