Master in Marketing

European School of Economics - Milan Campus (ESE Milan)

• Emplacement Milan, Italie
• Type de cursus MSc
• Date de début Request info
• Durée 15 months
• Application de la date limite Request info
• Langue Anglais
• Présence Sur le campus
• Engagement À temps plein
• Rythme des cours Avec un professeur
• Frais de scolarité 28000 €

Description du programme

• To enrich your programme you will have access to extra-curricular activities, a 6 month internship experience included and guaranteed and intra-campus mobility for study or internship reasons.
• You'll have access to all our campuses located in downtown Milan, Madrid, London, New York, Florence and Rome.
• Maximum 25 students per course.
• Enrolling all year round.
• 3 intakes every year: September, January and April.
• All Master programmes are validated by the University of Chichester and you will be awarded with a British Degree.

The Master in Marketing prepares candidates for a wide variety of careers in marketing management: brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

• Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
• Marketing strategies of international organisations and approaches to a new international market opportunities
• E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool
• The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
• Customer-driven marketing strategies in emerging economies
• Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur

Key components of the Master Programme:

• A choice of three specializations: Marketing, Management or Finance
• The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis
• Full-time, compulsory attendance
• ESE’s competitive Internship Programme providing international work experience in the sector of specialization
• Three intakes per academic year January, April and September
• Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

Graduates from the MSc possess:

• A solid understanding of the global business environment, trading systems, and geo and socio­political influence on investments, trade, and the economic landscape
• Strong analytical skills and the capability to identify and assess strategic opportunities that may benefit an organization in both the domestic and international market
• The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment
• Advanced enquiry and research skills, holistic thinking, integration and synthesis
• Cross-cultural communication skills, to effectively manage people, resources and information across cultural boundaries
• In-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
• Inner responsibility and self-inspection skills required for effective leadership
• Team working and motivational skills

Course Programme:

The Master of Science (MSc) in Marketing is a 12-15 months, full-time postgraduate degree programme. Master degree courses are taught in English and have a standard 180 UK credit/90 ECTS credit structure.

Completion of the Master degree programme requires:

• Full-time course attendance
• An internship placement
• Final dissertation

ESE's Internship Programme:

ESE offers extensive and competitive internship programmes. The quality of the placement service is a result of the relationships that ESE has fostered with global companies over the years. This enables students to have excellent opportunities to enter the job market and gain exposure. The internships are structured, evaluated and recognised as an integral part of the course of study and provide each student the opportunity to spend a period of time in a work environment consistent with the chosen specialization.

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.

Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.