MBA in Design Management

EU Business School (EU BCN)

• Emplacement Barcelone, Espagne
• Type de cursus Master
• Date de début 27/09/2021
• Durée 1 year
• Application de la date limite 03/09/2021
• Langue Anglais
• Présence Sur le campus
• Engagement À temps plein
• Rythme des cours Avec un professeur
• Frais de scolarité 20850 €

Description du programme

This Program is also available in:

• Geneva
• Montreaux

Overview

Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this program, students will develop their creative thinking skills and gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Degree Awarded

A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.

A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Dual Qualification

Students studying an EU MBA program have the opportunity to earn a second distinct qualification, a state-accredited degree from the London Metropolitan University, U. K. Students with less than two years' professional experience may earn a U. K. state-accredited MSc in International Management while students with more than two years' experience may earn a U. K. state-accredited MBA. For both degrees, students are required to complete 120 ECTS. This is achieved through the completion of a final EU business competency simulation and a University of Roehampton dissertation in addition to the regular EU MBA coursework. Both qualifications can be earned in one year of full-time study or two years, part-time.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Program Structure

The MBA in Design Management (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Learning Outcomes

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:

• Incorporate design aspects into the modern world of business.
• Gain a general understanding of design history and aesthetics.
• Learn how to best apply design to good business and management practices.
• Apply theoretical knowledge to practical situations.

Career Options

The MBA with a major in design management provides students with fundamental business and managerial skills as well as knowledge of design and its application in business. Graduates of this MBA program may be interested in the following careers.

Account Manager in a Design Agency

Account managers in a design agency act as the bridge between a client and an agency’s design team. Their tasks include discussing briefings with clients, setting fees, overseeing projects and presenting project proposals, among others. With an understanding of the latest design trends and possibilities, an account manager in design management will effectively help both entities fulfill their objectives.

Design Manager

Design managers will develop and manage design strategies and ensure that they are successfully implemented through project management. They will oversee design teams ensuring that team members are aware of timings, deliverables and project objectives. They typically work with marketing departments to understand of a project’s objectives and needs.

Brand Consultant

Brand consultants will have an in-depth understanding of business and an organization’s brand. Through analysis and marketing knowledge, these professionals will develop and help marketing teams implement strategies and actions for higher brand impact and results. Their tasks may include packaging design, logo and advertising campaigns, among others.

Marketing Manager in the Luxury Sector

A strong brand image and unique positioning are elements of a luxury brand which enable companies to maintain a premium price point and create a unique brand identity. Marketing managers in luxury are responsible for creating and implementing marketing strategies and, as well as budgeting, monitoring sales evolution and reporting, they will design advertising and promotional campaigns to engage with their target.