Marketing
Instituto Português de Administração de Marketing - Lisboa (IPAM Lisboa)
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Emplacement
Lisbonne, Portugal
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Type de cursus Bachelor
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Date de début
20/09/2021
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Durée
3 years
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Application de la date limite
12/07/2021
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Langue Anglais
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Présence
Sur le campus
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Engagement
À temps plein
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Rythme des cours
Avec un professeur
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Frais de scolarité
7529 €
Description du programme
This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
It is future-oriented, internationally-minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a highly skilled team of professors and staff. It also stimulates students an international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component, where students respond to real business challenges from companies, such as McDonald's, National Geographic, PwC or Branditnext.
Students also have the opportunity to participate in national and international competitions like Spot Games Santa Casa and Global Management Challenge, the world's largest strategy and management competition.
Careers
- Analyst
- Market Analyst and Research
- Branding, Consultancy
- Pricing Analyst
- Product Management
- Digital Specialist
- Strategic Marketing
- Sales and Promotions
- Chief Marketing Officer
- Marketing & International Business
International Experience
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).
Companies
Throughout the program, students will have the chance to work on Employability Lab, which supports them to get in contact with the labour market.
Students will also partner with global brands with international recognition in work projects and through internships.
